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Contemporary entrepreneurship requires following world-wide progress in
IT. Information has become a
key factor besides the capital and labour. Nowadays, only a company, that
has enough information about his competitors, their
behaviour and market situation will be successful.
Internet has become one of the most important ways of
getting and forwarding information. Internet provides great
possibilities to promote one's production and collect information about
others in the market. Organizations that have no professional knowledge of
internet marketing cannot be equally successful in the
world market.
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